SHARING OUR KNOWLEDGE
Tap Handles 101: Tap Handle Maintenance
Follow these simple steps to keep those handles looking clean and vibrant, as well as ensure your branding is represented well on the draft tower.
Tap Handles 101: Proper Attachment (aka don’t blame the handle)
Can’t get your tap handle to face forward? Follow this quick and easy step-by-step guide to learn how.
Tap Handle Inventory Tracking and Lead Time Management
Like any other consumable item at your business, getting tap handle order quantities and lead times dialed in can be an ever-moving target. Fortunately, we can help! Check out this blog post for 6 pro tips on how to best track inventory and manage production lead times.
Go Shorty, It's Your Birthday!
Shorty handles. Why do you need them and how to maximize your design.
Getting Draft Back
The country is beginning to some semblance of normalcy since the COVID-19 vaccines have begun to roll out and case counts go down.
How to Attach Your Tap Handle to The Tap
One question we frequently get asked from our new brewery clients is: “How do I get my new custom tap handle to face forward?”
Evolving Your Brand, and Your Custom Tap Handles
Your brewery isn't the same now as it was when you started. However, you might still be using the same old custom tap handles, marketing materials, and merch.
Pound-For-Pound - Why Tap Handle Weight Matters
Tap handle weight is an often overlooked feature of custom tap handles. "Yeah, let’s do a cool wrought iron welded handle!" Sounds great, right?
Style Branding For Your Custom Tap Handles
Today's craft beverage consumer is becoming increasingly savvy and well-versed in the different styles/flavors or beer, cider, kombucha, etc.
Know Your Setting
If you want to make sure your tap handle is seen, you have to know where it's going to be living. Will it be primarily in well-lit restaurants, dark bars, moderately lit coffee shops, or somewhere else?
Tap Handle Design: Contrast is King
In real estate, the the three most important factors are location, location, location. In tap handle design, they are contrast, contrast, contrast.
Tap Handle Quality: Why Durability Matters
What's worse than getting a broken tap handle sent back to you for replacement? Tap handles are a giveaway, and a relatively expensive one at that.
Tap Handle Design: Know Your Audience
When designing your tap handle, think about who your tap handle is being designed to communicate with and how they will view it. Tap handles at their very core are a marketing tool.