Your brewery isn't the same now as it was when you started. However, you might still be using the same old custom tap handles, marketing materials, and merch. Inevitably, your brand will evolve over time, whether intentionally or unintentionally. It's simply the nature of business. Your point of sale items, including your custom tap handles, […]
Tap handle weight is an often overlooked feature of custom tap handles. "Yeah, lets do a cool wrought iron welded handle!" Sounds great, right? If you care about your taps, your draft accounts, and your bottom line, you might want to rethink that idea. Tap handles that are too heavy can cause serious problems. First, […]
Today's craft beverage consumer is becoming increasingly savvy and well-versed in the different styles/flavors or beer, cider, kombucha, etc. They are therefore becoming less and less likely to pick a beer based on the brewery name alone. Make sure you have a plan in place to differentiate between your different styles or flavors on your […]
If you want to make sure your tap handle is seen, you have to know where it's going to be living. Will it be primarily in well-lit restaurants, dark bars, moderately lit coffee shops, or somewhere else? The darker the location, the more important it is to have a lighter and brighter colors and simpler […]
In real estate, the the three most important factors are location, location, location. In tap handle design, they are contrast, contrast, contrast. When designing your handle, you want to make sure potential customers can easily read/see whatever it is you are putting on the handle. The easiest way to accomplish this is with contrast. Dark […]
What's worse than getting a broken tap handle sent back to you for replacement? Tap handles are a giveaway, and a relatively expensive one at that. They're important, sure, it's your front line marketing strategy, but bars aren't paying you for them, and they don't treat them very nicely either. Tap handles get abused. Tossed […]
When designing your tap handle, think about who your tap handle is being designed to communicate with and how they will view it. Tap handles at their very core are a marketing tool. They are marketing your brand to the consumer, who is almost always the restaurant or bar patron. Here are 4 quick tips […]
