The hard cider industry is in the midst of a renaissance, with producers and consumers alike embracing innovation and creativity. This evolution offers incredible opportunities to refine the craft, attract new customers, and stand out in a competitive market. Let’s explore some of the most exciting trends shaping the hard cider world in 2025 and beyond and how they can inspire your next move.

You've invested time, energy, and money into crafting a great beer and getting it into local accounts. Your tap handles—beautiful extensions of your brand—are one of your most valuable assets in the marketplace. But what happens when your tap handle isn't being used?

Discover how collaborating with local sports teams can elevate your alcohol brand, increase visibility, and foster community loyalty. Read on for tips and insights!

Mix N’ Match Handles allow you to create custom tap handles without investing lots of time and effort into the design process.

Hoptown Handles acquires Beer to Bags!

Follow these simple steps to keep those handles looking clean and vibrant, as well as ensure your branding is represented well on the draft tower.

Can’t get your tap handle to face forward? Follow this quick and easy step-by-step guide to learn how.

Like any other consumable item at your business, getting tap handle order quantities and lead times dialed in can be an ever-moving target. Fortunately, we can help! Check out this blog post for 6 pro tips on how to best track inventory and manage production lead times.

Shorty handles. Why do you need them and how to maximize your design.

One question we frequently get asked from our new brewery clients is: “How do I get my new custom tap handle to face forward?”

Your brewery isn't the same now as it was when you started. However, you might still be using the same old custom tap handles, marketing materials, and merch.

Tap handle weight is an often overlooked feature of custom tap handles. "Yeah, let’s do a cool wrought iron welded handle!" Sounds great, right?

Today's craft beverage consumer is becoming increasingly savvy and well-versed in the different styles/flavors or beer, cider, kombucha, etc. In order for your brands to stand out and to let the consumer make a fast decision to choose your brand over your competitors, it's critical to call out brand name and style information clearly and succinctly.

If you want to make sure your tap handle is seen, you have to know where it's going to be living. Will it be primarily in well-lit restaurants, dark bars, moderately lit coffee shops, or somewhere else?

In real estate, the the three most important factors are location, location, location. In tap handle design, they are contrast, contrast, contrast.

What's worse than getting a broken tap handle sent back to you for replacement? Tap handles are a giveaway, and a relatively expensive one at that.

When designing your tap handle, think about who your tap handle is being designed to communicate with and how they will view it. Tap handles at their very core are a marketing tool.